Award-winning directorial team Lalou Dammond and Joaquin Baca-Asay have shared and worn many hats over the years. Their creative partnership includes directing commercial campaigns, photographing still campaigns, and directing, producing and shooting documentaries, short films and TV pilots. They have helmed numerous campaigns for leading global brands, gaining a reputation as gifted storytellers who capture humanity with visual beauty and emotional restraint; earning accolades at Cannes, The Clios, D&AD, Ciclope, The Andys, The One Show and a DGA Best Director Nomination.

Lalou & Joaquin both started their careers in independent film, where they criss-crossed the festival circuit with an array of award-winning films. Joaquin shot the Oscar-nominated The Lady in Awaiting while still at NYU, followed by the cult comedy classic Super Troopers, Mike Mills’ debut feature, Thumbsucker, and the critically acclaimed films We Own the Night and Two Lovers for James Gray. Joaquin recently reunited with James Gray to shoot his feature film Paper Tiger, starring Scarlet Johansson, Adam Driver and Miles Teller and that garnered a 10 minute standing ovation at the 2026 Cannes Film Festival.

Alongside their campaign work, Lalou & Joaquin collaborate with a collective of other filmmakers to make short films, pilots and documentaries. The web pilot they directed Rick Younger Presents The Rick Younger Show Starring Rick Younger as Rick Younger, won best pilot at 2024 NY Webfest, and was one of 4 pilots selected for the 2024 Harlem International Film Festival. They run the Craftwork Collaborative mentorship program for young creatives and both live in New York City.